Reaching this generation..
We believe in reaching the next generation. Children are ripe for learning at a young age. The mental capacity is there and they are like little sponges. They soak in everything you teach them. God made them this way.  
Much of their personality is already formed by the time they are three years old. We need to take advantage and get the Word of God into them so that when they are old, they will not depart from it. (Prov 22:6)